BlackRock, the world’s largest asset manager, is preparing to launch a Bitcoin exchange-traded product (ETP) in Europe, further cementing its position as a key player in the cryptocurrency investment space. According to reports, the fund will likely be based in Switzerland and could start marketing as early as this month.

This marks a significant expansion for BlackRock, whose iShares Bitcoin Trust (IBIT) has already dominated the U.S. market, amassing $57.5 billion in assets as of February 4, 2025. With the rising demand for crypto investment vehicles, this move signals BlackRock’s continued commitment to digital assets.

The firm has also established iShares Digital Assets AG, a Zurich-based company, to focus on cryptocurrency-related products. As institutional interest in Bitcoin grows, BlackRock’s expansion into Europe could further drive mainstream adoption of digital assets.

For more details, check out the full article on Bloomberg.